Setoo

Because being alone should never mean being unsafe.

Setoo Life checks in quietly every day, notices silence, and lets your circle know — for elders, families, travellers and individuals across the world.

No wearablesNo camerasNo intrusion
Invite-only for now — reserve your spot
Understanding Setoo

What is Setoo Life?

Setoo Life is a quiet assurance platform for people who live, travel, or spend time alone — and for the families who care about them.

At its core, Setoo Life answers one simple but powerful question:

"What happens if someone goes silent?"

Setoo Life makes sure that silence is noticed, shared with the people who care, and acted on — calmly, respectfully, and intelligently.

Built for Everyone

Who Setoo Life is built for

Whether you're caring for ageing parents, living independently, or travelling the world — Setoo adapts to your life.

Parents & elders

Living independently

For parents and elders who value dignity, privacy and independence — but deserve safety and reassurance.

  • Gentle daily check-ins at times they choose
  • A missed check-in tells the circle straight away
  • Only the people they invite are ever alerted
  • Nothing to wear, carry or charge

Families living apart

Including NRI families & students abroad

For families separated by distance, time zones and worry — children abroad, parents back home.

  • See at a glance that all is well
  • No more anxious "Did you call Amma today?"
  • Works across cities, countries and time zones
  • Peace of mind without constant calling

Women living, working or travelling alone

Late shifts & solo days

For women working late shifts, travelling for work or living on their own — with help one tap away.

  • SOS sends live location to your circle in seconds
  • Your family is reached without you making a call
  • You decide who is in your circle and what they see
  • No constant tracking in the background

Solo travellers & new-city movers

Living on the move

For people travelling alone, relocating, or settling into a new city far from family.

  • A daily "I'm OK" wherever you are
  • If a check-in is missed, your circle is told
  • Location shared only when it matters
  • Easy to pause while you are on the move
Simple & Intelligent

How Setoo Life works

A thoughtful, four-step process designed to protect without intruding.

01

Gentle check-ins

Setoo Life sends a simple prompt: "Are you okay?"

DailyWeeklyCustom routinesTravel days
02

Silence is interpreted

If there is no response, Setoo does not panic. It:

Waits a littleLooks for contextFollows your rules
03

Trusted circle is told

If the silence continues, Setoo lets them know:

Family membersTrusted contactsNeighbours (optional)
04

More help, if needed

Only when it is truly needed, Setoo can reach out to:

Community contactsBuilding securityEmergency services (region-dependent)

No false alarms. No unnecessary panic. Only thoughtful action.

Powerful Features

Everything you need, nothing you don't

Alerts go to your own circle — the family, friends and people you choose. Nothing is recorded, and no one is watching.

Gentle daily check-ins

One tap on "I'm OK" at the times you choose.

Missed check-in alerts

If a check-in is missed, your circle is told straight away, and Setoo keeps reminding them until someone responds.

Emergency SOS

One button sends an alert with your live location to your circle.

Your circle, your choice

Only you can invite people into your circle, and you decide what each person can see.

Privacy-first location

Your location is shared only during an SOS or a missed check-in, and only if you allow it. No constant tracking.

Coming soon

Fall detection *

Automatic alerts when a fall is detected.

Coming soon

Voice-activated SOS *

Call for help with your voice, hands free.

More to come

We are working with partners — from private care and emergency-support services to, in time, public agencies — to bring more help to your family when it matters. Watch this space.

* Fall detection and voice-activated SOS are not available yet. We will add them to the app in a future update.

The Difference

Why Setoo Life is different

Setoo Life is not about watching people. It is about noticing absence when it matters.

Typical Safety Apps
  • Panic-based
  • Event-triggered
  • Wearables & hardware
  • Intrusive
  • Individual-focused
Setoo Life
  • Prevention-based
  • Silence-aware
  • App-first
  • Dignity-first
  • Family focused
Trust & Privacy

Privacy is not a feature.
It is the foundation.

Safety and privacy can coexist. Setoo Life is built on respect for your personal boundaries.

Your data stays in your region

Setoo stores your data in secure data centres in India, Europe and the United States. Your information is kept in the region where you live and is not moved without reason.

Built for India's DPDP ActBuilt for Europe's GDPRNo audio or video monitoringNo constant trackingWe never sell your data

SETOO LIFE COMMITS TO:

  • No audio or video monitoring
  • No constant tracking
  • We never sell your data
  • You decide who is alerted and what they can see
  • Built to meet India's DPDP Act and Europe's GDPR
You're in control
Users always control:
  • 1
    Who is in your circle
  • 2
    What each person can see
  • 3
    When location is shared
Real Life

Moments Setoo is made for

Stories inspired by the families we are building Setoo for.

"

Amma lives alone in Mysuru since Appa passed. I'm in Pune with two kids and a job. I used to call her three times a day and still worry. Now her 8 a.m. "I'm OK" tells me her day has started. When she forgets, I know within minutes, not hours.

K

Kavya

A daughter in Pune

"

Toronto is ten and a half hours behind Lucknow. When I wake up, my parents' day is almost over. Seeing both their check-ins done is the first thing I look at, before my coffee.

A

Arjun

A student in Toronto

"

My shift ends at 1 a.m. My husband used to wait up for my call. Now he knows the SOS button is right there in my hand, and he sleeps.

M

Meera

A nurse in Hyderabad

"

I don't want to be watched. I want my children not to worry. One tap in the morning, and they leave me to my newspaper.

R

Mr Rao

Chennai

"

My company gave me Setoo. I use it for my mother in Coimbatore. I get to work knowing that if her check-in is missed, I will hear about it — not find out days later.

N

Nithya

A team lead in Bengaluru

These are illustrative stories, not reviews from customers.

Our Mission

To ensure that no one is invisible, unheard, or unprotected — simply because they are alone.

Our Vision

To become the world's most trusted digital life-assurance layer, quietly embedded into everyday living.

Global by Design

Setoo for the world

Made in India, built for families everywhere. Whether your parents are in Mysuru and you are in Melbourne, or you are a student in Toronto and home is Lucknow, Setoo keeps you close — across cities, countries and time zones.

From India to Europe, the US, APAC and the Middle East — the problem of silent isolation is universal. Setoo Life works across time zones, supports regional emergency models, and adapts to communities worldwide.

Setoo

Safety doesn't have to be loud.

Care doesn't have to be intrusive.

Join Setoo Life.

Because presence matters — even in silence.

Setoo is invite-only while we roll out. Reserve your spot and we will set you up with your circle.

Premium is billed yearly and renews automatically. Cancel any time from the app.